Cartons brand
The box is the brand. Days first, details second.
Icon
The whole tile is a kraft carton: tape over the seam, a shipping label, corrugated grain. Built in Icon Composer as three layers, with glass on the tape and label. Light, dark and tinted.
Mascot
Tuck is a kraft box with a face. It blinks, bobs and waves its side flaps like arms. It shows up on the splash, the last onboarding page and the empty Packages list. Same drawing everywhere: app/Cartons/Mascot.swift and this SVG.
Tuck
Friendly, never cute for its own sake. One mascot, one pose set, never a speech bubble.
Colour
Taken off the box. Pages stay mostly white; brown is for the box, the route and actions.
Kraft#c88f55
Kraft light#e8bd86
Kraft deep#8c5a2c · actions
Tape#f0d39d
Paper#fdfbf7
Ink#2b1a0b
Type
Cartons Sans, a plain screen sans (Inter, OFL, renamed). Proportional figures.
Components
An 8 point grid, 48 point capsule controls, one radius set, one shadow.
Voice
- Say the date, say the days, stop.
- "7 days" beats "Your package is estimated to arrive in approximately one week."
- No accounts, no ads, nothing to sign up for. Say so plainly.